First observed in Roslindale Village, Massachusetts on November 27, 2010, it is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce stores respectively. By contrast, Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local. Small Business Saturday is a registered trademark of American Express corporation.
The first event was sponsored by American Express, in partnership with the non-profit National Trust for Historic Preservation, Boston Mayor Thomas M. Menino, and Roslindale Village Main Street. In 2010, the holiday was promoted by American Express via a nationwide radio and television advertising campaign. That year Amex bought advertising inventory on Facebook, which it in turn gave to its small merchant account holders, and also gave rebates to new customers to promote the event.
In the DFW Metroplex, there are many ways to support your neighborhood small businesses. Here are just a few links to neighborhoods in Dallas, Ft. Worth and Denton:
The Cedar Springs Merchant Association, Dallas:
Deep Ellum, Dallas:
Bishop Arts District, Dallas:
West 7th St., Ft. Worth:
Sundance Square, Ft. Worth:
Discover Denton, Denton: